Unicorns Are Awesome: A Handwritten Font That Lifts Your Brand
It was 10 p.m. on a Tuesday, and I was staring at a freshly printed batch of candle labels—my third round this week. My small-batch soy candles sell well locally and online, but something felt off. The labels looked… friendly, sure, but not quite *me*. Not quite warm, not quite memorable. I’d been using a free script font that worked okay for Instagram captions, but on the actual jar? It blurred. It lacked charm. It didn’t hold up next to the soft matte finish or the lavender-dyed kraft paper. That’s when I remembered seeing Unicorns Are Awesome in the Script Amp collection—and decided to give it a real try.
Unicorns Are Awesome isn’t flashy or overly ornate. It’s a playful, slightly bouncy handwritten font with gentle contrast, open letterforms, and just enough personality to feel human—not robotic, not stiff, not trying too hard. Think of it as the friend who shows up to your pop-up market with perfectly mismatched earrings and a laugh that makes customers pause mid-browse. It’s joyful without being childish, whimsical without sacrificing clarity. And yes—it’s absolutely a premium font built for real business use, not just Pinterest mood boards.
I started simple: swapping it into my product name on the candle label (“Lavender Moonlight”). Instant lift. The letters flowed like ink drawn with care—not rushed, not generic. Then I used it for the tagline underneath (“Hand-poured • Small-batch • Made with calm”) in a smaller size. Still legible. Still charming. No squinting. No “what does that ‘a’ even say?” moments. That’s the quiet magic of a well-designed script font: it invites attention instead of demanding it.
What really surprised me? How consistently Unicorns Are Awesome performed across formats. On my café-style menu board (yes—I also host candle-making workshops in a cozy corner of a local café), it looked inviting under natural light. On Instagram Stories, it stayed crisp even at thumbnail size. On printed thank-you cards tucked into orders? Warm and personal—not cold or automated. Even my Etsy shop banner felt more cohesive, like all my visuals finally spoke the same visual language.
This font shines brightest where you want emotion and identity to lead: logo design (especially for brands rooted in care, creativity, or calm), packaging titles, product names on jars and boxes, boutique tags, social media quotes, website hero text, and hand-lettered-style digital ads. It’s a display font—so best for short phrases, not long paragraphs. But within that sweet spot? It builds recognition fast. Customers told me they “knew it was mine before they saw the logo.” That’s brand consistency, quietly doing its work.
Readability matters—especially when your font lives on a 2-inch sticker or a mobile screen. Unicorns Are Awesome holds up beautifully at sizes as small as 14pt on packaging, thanks to its generous x-height and clear letter shapes (no tangled loops or indecipherable flourishes). For tiny labels, I stick to uppercase for key words (“SLEEP WELL”) or use bold alternates where available. On screens, I always test it against my background color—light lavender on cream works; pale yellow on white needs a hair more spacing. Nothing drastic—just thoughtful tweaks.
Pairing is where Unicorns Are Awesome truly sings. I pair it almost exclusively with a clean, neutral sans serif—think a friendly geometric typeface like Poppins or Montserrat—for body text, ingredients lists, and fine print. The contrast feels intentional, not accidental: one voice full of heart, the other full of clarity. Occasionally, for seasonal flyers or gift tags, I’ll layer it over a subtle serif for editorial flair—but only ever as an accent. It’s not meant to carry weight alone. It’s the spark, not the structure.
Before downloading, I double-checked what Script Amp included—and was glad I did. Unicorns Are Awesome comes with OpenType features: stylistic alternates, ligatures (like the lovely connected “fl” and “th”), and multilingual support covering Western European languages. It’s delivered in both OTF and TTF, so it installs smoothly on Mac and Windows. Most importantly? It’s a commercial font with a straightforward license—meaning I can use it on physical products, digital templates I sell, client projects, and even merch I make for local markets. No hidden restrictions. Just creative freedom, backed by solid design.
Here’s what changed after switching: my packaging no longer blends in. My social posts get more saves. My workshop sign-ups went up—not because of a new ad, but because people said, “Your visuals just feel *calmer* now.” That’s typography doing quiet, powerful work. It’s not about being loud. It’s about being unmistakably *you*—in every jar, every card, every post.
If you’re refreshing labels for your herbal tea line, updating your handmade soap tags, redesigning your café chalkboard menu, or building your first Shopify banner, consider how much warmth a single font choice can add. Unicorns Are Awesome won’t fix pricing or shipping logistics—but it *will* help your brand feel more approachable, more intentional, more like the thoughtful person behind it. And in a world of sameness, that kind of authenticity? That’s unforgettable.
- Use it for product names, logo lockups, and greeting cards
- Pair it with a clean sans serif for balance and readability
- Test sizing early—especially for small-print packaging and mobile graphics
- Check included file formats, alternates, and commercial license terms before use
- Let it lead with personality—but never let it sacrifice clarity
